Last updated: 16 July 2026
SmartPurse ("we", "our") is a financial literacy app. This policy explains what data we collect and how we use it, for both the web app and the mobile apps.
Account data. When you create an account we store your email address and display name via Google Firebase Authentication.
Learning progress. Your XP, streaks, completed lessons, badges, simulation history and purchases are stored in Google Cloud Firestore (London region), linked to your account, so they sync across your devices.
AI queries. Questions you type into the simulator or support chat are processed by Google's Gemini API to power the app's AI features. We log AI inputs and outputs against your account for quality and audit purposes. AI queries are not used to train models.
We do not sell your data. We do not show ads. We do not collect your bank details, card numbers, or connect to your financial accounts. Simulation figures you enter (salaries, savings amounts) are used only to run your simulations.
Payments are processed by Stripe (web) or the relevant app store (mobile). We never see or store your card details.
You can delete your account and all associated data at any time from Settings, or by emailing us. Under UK GDPR you have the right to access, correct, or erase your personal data, and to complain to the ICO (ico.org.uk).
Data is protected by Firebase security rules (each user can only access their own data), Firebase App Check attestation, and encryption in transit and at rest.
Data controller: SmartPurse. Contact: munibrahman@gmail.com
SmartPurse provides illustrative financial projections, not regulated financial advice. For personal guidance contact MoneyHelper (0800 011 3797), the free UK-government-backed service.